Alan Denzler$15M ARR
Bootstrapped Pitcher to a top-5 market position and an 8-figure exit.
20-person team
AEs & FDEs, grown around the deals to close and deliver enterprise customers. The team behind half of Pitcher's strategic wins.
300+ field roles
Created in local markets when he was promoted to roll his Swiss trade channel model out across EEMEA and then APAC.
Why talk to the twin
Four hats. One person.
The seller
The strategic accounts his team helped close and deliver made up 26 percent of Pitcher's global ARR; he led many of the flagship deals to a close (Novartis, Coca-Cola FEMSA, Abbott). Today he sells consumption-based voice AI, where the deal is signed at the pilot and won at the refill.
The leader
Has built teams three times over: a pharmacy sales team and a trade channel model that spread across 13 emerging markets at Merck, a 20-person cross-functional team grown around Pitcher's deals from a seat as individual contributor, and twelve engineers at getitAI. More than 100 hires, and a habit of coaching in the deal, not the review.
The founder
Co-founded Pitcher (8-figure exit) and founded getitAI. Built markets, teams and products from zero, twice, including the team that closed and delivered enterprise customers.
The builder
Pioneering agentic GTM motions with code: five role-based GTM agents on Salesforce and a demo environment that spins up a prospect-specific voice agent in minutes. Coaches technical discovery from experience, not slides.
Opinions
Where he stands.
The moat is moving off the surface.
Slack was the engagement layer; with Claudeforce, Claude is one too. What lasts is the context layer and the agents that run on it. Sell Data 360 and Agentforce, not the window they show up in.
Consumption is a sales motion, not a customer success handoff.
Credits parked in a wallet are a stalled deal. Nobody should watch that by hand: an agent flags every account falling behind plan, and the AE who signed it owns the fix.
Long-horizon agents: distribution wins the category.
Categories go to whoever puts them into production at scale, not whoever demos first. Salesforce has the customers and the data, and has closed gaps before: Slack, Tableau, MuleSoft.
Sold to, delivered for, built with
7-figure accounts, design partners, and two years on the Salesforce Partner Advisory Board
Two minutes, nine questions
What the panel asks.
If it got you to ask a question, it is already working.